Project type: Global visual identity
Applications: logo | stationery | brochure | signage
In partnership with: Camille Mayolle, Benoit Hody
The stationary store Michel is located on the Cours Mirabeau in Aix-en-Provence. A visual identity was proposed to graphically reproduce the idea of folding paper in several forms (origami, turned down paper etc.) that can be found in signage or print applications. The visual identity was then developed in all formats highlighting the paper material.